GoOnlineTools LogoGoOnlineTools

UTM Builder

Create trackable URLs with UTM parameters to measure your marketing campaign performance across different channels.

Website URL

UTM Parameters

Identify the advertiser, site, publication, etc.
Marketing medium: cpc, banner, email, etc.
Product, promo code, or slogan
Identify paid search keywords
Differentiate ads or links that point to the same URL

Quick Presets

Generated URL

URL Analysis

URL Length0 chars
Parameters0
StatusInvalid

Recent Campaigns

No campaigns yet
  • Image

    Try ExpressVPN For Free

    ExpressVPN is a VPN service that encrypts your internet connection for privacy and security. It allows you to access content from anywhere in the world, bypassing geo-restrictions.

About UTM Builder

UTM Builder tool helps you create special links for your marketing campaigns. By adding UTM parameters to your URLs, you can track where your website visitors are coming from and see how your campaigns are performing. Just enter your website link and campaign details, and the tool will generate a trackable URL for you.

UTM Parameter Guide
  • utm_source: Identifies which site sent the traffic. Examples: google, facebook, newsletter
  • utm_medium: Identifies what type of link was used. Examples: cpc, banner, email, social
  • utm_campaign: Identifies a specific product promotion. Examples: spring_sale, product_launch
  • utm_term: Identifies search terms (for paid search). Examples: running+shoes, blue+widgets
  • utm_content: Identifies what specifically was clicked. Examples: logolink, textlink, banner_ad

Features of UTM Builder

Our UTM Builder comes with many amazing features:

  • Easy UTM URL Builder: Quickly create URLs with UTM parameters for tracking your campaigns.
  • Supports All UTM Parameters: Add utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
  • Quick Presets: Use ready-made options for Google Ads, Facebook, Email, and more.
  • Advanced Options: Change text to lowercase, remove spaces, make short URLs, and create QR codes.
  • URL Analysis: Instantly see the URL length, number of parameters, and if the URL is valid.
  • Campaign History: Your recent campaigns are saved automatically for easy reuse.
  • QR Code Generator: Make a QR code for your UTM URL.
  • Copy and Test: Copy the URL or open it in a new tab with one click.

FAQs

What is a UTM parameter?

UTM parameters are tags you add to a URL to track the effectiveness of online marketing campaigns across traffic sources.

Which UTM parameters are required?

The most important are utm_source, utm_medium, and utm_campaign. The others are optional.

Will UTM parameters affect my page or SEO?

No, UTM parameters are only used for tracking and do not affect your website content or SEO.

Can I use UTM links anywhere?

Yes, you can use UTM links in emails, ads, social media, or anywhere you want to track traffic sources.

Where can I see the results of my UTM links?

You can view campaign data in your analytics tool, such as Google Analytics, under the Campaigns section.

FTC Disclosure: GoOnlineTools content is user/reader supported. This means that when you click on some of our links and make a purchase, we may earn a commission at no additional cost to you